Week15B - Facebook Analytics

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When I reviewed the Facebook analytics I viewed all numbers from the past 28 days. All of the numbers went down except for page likes and follows. The like and amount of follows on my page went up by 33 percent, while page view, reach, and post engagements fell drastically. Page views fell 52 percent, reach fell 38 percent, and post engagement fell 65 percent.

The numbers represented showed me that posts fell short within the past month. Although numbers peaked when posts were made, the posts weren't consistent enough to increase percentages. Another interesting thing I noticed was most of the organic reach was from desktop users versus mobile, which is very surprising! As number continue to grow as marketing will become a key aspect within the company, Facebook analytics will be a very useful tool!

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