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Showing posts from September, 2018

Week 5B: Defining Your Target Market

The target market for my business I'll be working with is going to be people in need of a professional photographer. My brother has extensive experience with wedding photography, and real estate photography. With his wide range of experience with shooting, he's opened up several avenues for himself as a freelancer. He has yet to find a niche with his talent since he's enjoyed all of the endeavors he's set himself towards. Real Estate Photography Realtors, Real estate companies All ages County based - Currently in Portland, OR. Fixed rate per household Wedding Photography Engaged couples All ages County based - Currently in Portland, OR. $2500 + budget

Week 5A: Defining Your Target Market

Armstrong Garden Centers is a family driven business that has evolved over the century. They have expanded into 49 locations, and have become the largest independent garden retail company in the United States. Also, they have been an employee owned company since 1989. Armstrong Garden Centers caters to anyone in need of garden services. They provide landscape installation and design, home consultations, classes, and a personal shopping experience. Financing is also another option when shopping with Armstrong Garden Centers, and they pride themselves on their locally grown products. This company would be geared towards those who want to support their local communities, and those who have strong family values.  Myrtle Creek is a botanical garden and nursery! They provide a garden experience, and house a cafe for guests to experience farm to table eating. The garden and nursery sit on a historic site, so they provide historic farm tours by appointment. Throughout the estate guests

Week4B: Websites Visited Frequently

The two websites that I visit frequently are youtube.com, and pinterest.com. Youtube.com has been a successful site for years, and it continues to grow. It's an effective site, because it gives businesses and people the opportunity to market themselves. Personally, I watch a lot of make up related videos on Youtube. There are countless numbers of people who have become successful due to the possibilities Youtube provides. Throughout the years, Youtube has developed a clean design. They've always stuck with solid colors, and red is a popular marketing color. The navigation throughout the site is clear, and it allows you to customize your channels anyway you wish to have them displayed. I've always come back as a user, because it's catered to my needs and continues to improve. The next step I believe they could take in improving is making the thumbnails less cluttered when viewing different videos from channel to channel. However, that's me just being picky. I th

Week 4A: Aesthetics, Design, and Branding

Site #1 : http://gatesnfences.com/ - Three potential problems for visitors : The design of the website in it's entirety is extremely busy! In my opinion, it's difficult to pinpoint what the company's name is, and what their company is all about. Also, when visiting Gates N Fences website, it's hard to navigate and find the services needed. Lastly, the text throughout the entire website is hard to read, so visitors would have a real difficult time making out any of the text.  - What could be improved on these websites and why would these improvements help ? A layout for the site would help immensely. There's a lack of organization, and a layout would help gather content. They also need to update their typography so that it's legible for visitors. This would draw in more traffic through their site. The ease of use needs to be taken into consideration. It's difficult to locate links needed, and visitors need to scroll through a lot of content in order

Week 3 - Part 2: Communication Between Business and Customer

Business 1: Bread and Cie https://www.breadandcie.com/ Bread and Cie are visibly using Twitter, Facebook, Google plus, Foursquare, Instagram, and Yelp. Twitter: ( February 27, 2016 ) The company was very active in 2016, but years following had little to no posts at all. Facebook: ( September 6, 2018 ) The company is very active on facebook! They post a lot of videos, content, and photos. It seems to be an easier access for customers to engage with them through this platform. Google plus: ( Not available ) This link opened up as an error page. Foursquare: ( Not available ) This platform was used years ago, and doesn't appear to be active year to date. It seems dated, and out of use. Instagram: ( September 6, 2018 ) Bread and Cie have a large following on Instagram with 4,979 followers! They post frequently, and communicate with their customers through their posts. Yelp: ( August 17, 2018 ) There are over 1,000 reviews for this bakery on Yelp! I didn't notice any repl

Week 3: Part 1 - Communication Between Business and Customer

Amongst everyone, I'm sure we've all encountered bad experiences with businesses at one point or another. Personally, I just went through a bad experience with one of my favorite clothing stores. I was in Anthropologie exchanging a top I bought online, and was expecting a simple exchange. The top I exchanged was to be delivered to my home, and the shipping was stated to be a maximum of 10 days. To put this story in a nutshell, the top never arrived due to an incorrect adjustment, and no shipping address was added tot he completed order. On top of that, it took eight phone calls to customer service on different occasions to solve the problem. As I'm in retail myself, I personally couldn't believe how many mistakes were made on the order. However, I know patience is key! If I would've made this public on social media I'm almost certain I would've received a response from the company. It's so important for companies to hear out their customers. As Likeab

Week 2B: Responses

This week I made comments on a few classmate's blogs: 1. Michaella Ellis 2. Eva Whitburn 3. Karla Putts