Week10A: Blogging For Business
The potential blog posts have are huge! It allows you to connect to users through platforms online on a personal level, when and if needed. In reality, there are always stories to tell and there is always going to be someone who can relate to it. The structure of your content is powerful, and it should be used wisely.
When creating a blog post, I believe it's okay to share personal experiences. Personal experiences help bring your company to life, and it helps connect to your customers on another level. As stated in Likeable Social Media, "When you hear the story of how a company was born, or you hear a story about the impact an organization has had on a customer's life, or about the unique experience of a group's staff member or partner, you feel an emotional connection with that company." Users love hearing stories, and they feel that it helps humanize the brands that they already love.
The only instance it wouldn't make sense to add a personal touch to a post would be if it's irrelevant to the content. Although, there is still opportunity! Even though it may not be a personal experience, there could be a story created to make a natural fit. These stories would involve activities and partnerships through the business. This will allow customers to get involved on a professional level, and this is still seen as a way to emotionally connect!
When creating a blog post, I believe it's okay to share personal experiences. Personal experiences help bring your company to life, and it helps connect to your customers on another level. As stated in Likeable Social Media, "When you hear the story of how a company was born, or you hear a story about the impact an organization has had on a customer's life, or about the unique experience of a group's staff member or partner, you feel an emotional connection with that company." Users love hearing stories, and they feel that it helps humanize the brands that they already love.
The only instance it wouldn't make sense to add a personal touch to a post would be if it's irrelevant to the content. Although, there is still opportunity! Even though it may not be a personal experience, there could be a story created to make a natural fit. These stories would involve activities and partnerships through the business. This will allow customers to get involved on a professional level, and this is still seen as a way to emotionally connect!
Comments
Post a Comment