Week 8A: Get Visual
The business I'm focusing on has two existing accounts. Dune Stewart Photography has an account with Facebook and Instagram. Occasionally, Twitter is utilized, however it's through a personal account versus a sole business account. I decided to focus on this business for the semester to help my brother promote his work through social media.
On Facebook there are currently 120 followers, and it's been a decent start for the business. The page was originally created to help promote art work versus gaining a customer base. However, things have shifted recently. Since things have shifted, we're hoping to gain free lancing work from the changes made on the Facebook page. It's now structured from a business perspective, and the scheduled posts will help build consistency on this platform. On Instagram, there are currently 366 followers. This account was created for the original posts of photographs which would then be shared to Facebook. This would help with consistency through both social platforms, but with scheduled postings we're now looking to add different/fresh content.
Typically, there will be about 1-3 posts within a week period. When I look back at some of the other businesses I've done research on previously, this amount of posts seems consistent. They reach about 20-25 people per post, which is hardly anything. I'd like to make that a focus to increase numbers, and draw in new users. The core hashtags used throughout posts on all platforms are: #dunestewart, #dunestewartphotography, #landscapephotography, #concertphotography, #portlandoregon, and so on. There are about 5-10 hashtags within each post.
On Facebook there are currently 120 followers, and it's been a decent start for the business. The page was originally created to help promote art work versus gaining a customer base. However, things have shifted recently. Since things have shifted, we're hoping to gain free lancing work from the changes made on the Facebook page. It's now structured from a business perspective, and the scheduled posts will help build consistency on this platform. On Instagram, there are currently 366 followers. This account was created for the original posts of photographs which would then be shared to Facebook. This would help with consistency through both social platforms, but with scheduled postings we're now looking to add different/fresh content.
Typically, there will be about 1-3 posts within a week period. When I look back at some of the other businesses I've done research on previously, this amount of posts seems consistent. They reach about 20-25 people per post, which is hardly anything. I'd like to make that a focus to increase numbers, and draw in new users. The core hashtags used throughout posts on all platforms are: #dunestewart, #dunestewartphotography, #landscapephotography, #concertphotography, #portlandoregon, and so on. There are about 5-10 hashtags within each post.
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