Quinn Social

The main goal for my business is to land free-lancing positions out in the field. Therefore, I chose to use well-known photographers that have similar work. 1. Annie Leibovitz uses Facebook, and Twitter.  On Facebook, she has 743,790 followers. She hardly posts on this platform, and mostly uses it for promoting events. Her last post was about 7 hours ago promoting a signing of a book she released for her new series. The amount of comments received fluctuate immensely ranging from 50-1200 comments. On Twitter, she has 117.5k followers. She hasn't made a post since 2014. 2. Elizabeth Messina uses Facebook, Instagram, Pinterest, and Twitter. On Facebook, she has 16,964 followers. She posts a few times a month, and her most recent post was about 5 hours ago, A majority of the posts are promoting her work. She receives an average of 40 likes on her posts, and few comments. On Instagram, she has 206k followers. She has 1,996 posts, and her most recent post was about 6 hours ago. Sh...

The business I'm focusing on has two existing accounts. Dune Stewart Photography has an account with Facebook and Instagram. Occasionally, Twitter is utilized, however it's through a personal account versus a sole business account. I decided to focus on this business for the semester to help my brother promote his work through social media. On Facebook there are currently 120 followers, and it's been a decent start for the business. The page was originally created to help promote art work versus gaining a customer base. However, things have shifted recently. Since things have shifted, we're hoping to gain free lancing work from the changes made on the Facebook page. It's now structured from a business perspective, and the scheduled posts will help build consistency on this platform. On Instagram, there are currently 366 followers. This account was created for the original posts of photographs which would then be shared to Facebook. This would help with consistency...

I've created three posts to follow up my post from today for the next three days. The first post is an aerial view of a mansion shot in Dallas, OR. My brother did a shoot of this house for Virtuance Real Estate Photography. This video will draw in other real estate companies as drones are an acquired skill as of late. The second post will be an article posted by Vortex Magazine highlighting his work at one of the concerts he did a photoshoot for. This will highlight his skill for music photography, and could help draw in other magazines. Lastly, the last post relates back to the first scheduled post. It's a photograph versus a video of the house in Dallas, OR. He wants to touch on his skills for real estate photography to draw in business from other companies.

The seven business I chose to like on Facebook were:  Brooke Shaden Photography Gregory Crewdson Virtuance Real Estate Photography Basil Vargas Photography Wolf Mercury Photography Andrew Kearns Vortex Music Magazine All of the photographers chosen were ones that have inspired my brother up to this point in his career. Each photographer has their own story, and they've built on that to help them succeed. For example, Brooke Shaden Photography is ran by Brooke Shaden. She's sought out to "find the beauty in darkness." This is seen throughout all of her work, and that's something my brother aspire to achieve in his career in the future. Virtuance Real Estate Photography and Vortex Music Magazine are current employers. I thought liking their page would open up other revenues to business' similar to them, and hopefully would make his page accessible to them as well.

Define the difference between post reach and post engagement: Post reach is one of the most important key point indicators for marketing throughout Facebook. The term "reach" is a representation of the people who have seen your content within a certain amount of time. Therefore, every post created by a business page will reach "x" amount of viewers. Post engagement is performed when users perform actions on your business page. It can also be defined by post clicks, likes, comments, etc.  However, these different kinds of engagement are analyzed separately. Absolute engagement are the hard numbers represented while combining active and passive engagement. Why is knowing the difference important? It's important knowing the difference between the two, because they're both used for different purposes. Post engagement determines what a business' post reach is going to be. They are co-dependent with one another. Business' need post reach in order t...